Twitteris an example of how an incredibly simpleidea can become a monster in a very short periodof time. From it'shumble beginningsin 2006 whenthe first tweets were thingslike “just setting up my twttr” (theoriginalname was goingto be a ‘web2.0′ style with no vowels) to "poppingout on an errand",the information now sentoverthe network can be far moreinformative and in some cases,harrowing.
Although many havebeen using the system for a long time,the speedof information was really driven home by the newsof the Hudson Riverplanecrash. Thiswas a prime example of whenthe web can put the traditional newschannelsin the shade whenit comes to speedof reporting. Even24 hour rollingnewscouldn'tkeep up with the paceas withinminutes of the planehittingthe water, people were posting the information on Twitterand it was pickedup all overthe world.I saw the first picturesof the crashwithinten minutes of the crashand whenthe hourlynewsappearedon the TV, the best they could do was “we are hearingreports of an accident, morelater…”
Indeed,even the newschannelsadmitted;they got the most accurateand speedy;newsfrom Twitterand Facebookwhich was praise indeedfor thesenetworksthathaveonlybeen around for a few years. In relativeterms, social networking is the new kid on the block,and he’s givingthe old timers a serious beating.
Embrace it, don’t resist
There’s a tendency for businessownersto see thingslike this as a 'fad'or ‘not for us’ and dismiss them out of hand. When newsitemslike those abovehit the headlines thenthey admitthat”yes, I can see how it worksthere”, but whenit comes to adaptingnew ideasto their own businesssimplydon’t get it. Thisis because new ideasneed new thinking.
If your businessdoesn’t see the benefitthenI’m afraid you’re missingout. Otherbusinesse;s;are looking to the future and can see how new media, new ideasand social mediaare helping others and therefore buildingbusinesse;s;. Indeed,some companiesbuild their businesson social media. It’s almostas if the businesscomes later. Thepathto getting overthesehurdlesthough is to take part. Social mediais a big subject and it'snot something thatcan simplybe dipped into every now and then. A social mediapolicy for your businessneeds to be comprehensive, embraced by the whole companyand aboveall – carried out.
Andy Calloway is the online marketing director at Calloway Green Ltd, a website design and optimisation company based in Wolverhampton in the UK. Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Birmingham Web Design for West Midlands based organisations that are looking to sell their products to a wide audience. We also provide a comprehensive web design service for people looking for the whole process to be completely outsourced.
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